About the Role
Caldera is building Africa’s most ambitious hospitality technology ecosystem — spanning Lettings® (short‑term rentals), ErrandOne® / Concierge (on‑demand services), and PlatformXe® (developer infrastructure). We need a Head of Marketing to own brand, demand generation, and growth across all three surfaces.
This is a leadership role with end‑to‑end ownership: you will define how Caldera shows up in market, build the campaigns that drive host and guest acquisition, and translate complex product capability into compelling narratives that resonate across Lagos, Nigeria, and the wider African market.
You will work directly with the CEO and product leads, with the mandate to build and scale a marketing function that matches the pace and ambition of our engineering and commercial teams.
Key Responsibilities
Strategic
- Brand & Positioning
- Own the Caldera brand narrative across Lettings, ErrandOne/Concierge, and PlatformXe — consistent voice, distinct product positioning
- Develop brand guidelines, messaging frameworks, and campaign assets that work across B2C (guests, hosts) and B2B (partners, developers) audiences
- Demand Generation & Growth
- Design and execute acquisition campaigns across digital channels (social, search, email, WhatsApp) tailored to the Nigerian and pan‑African market
- Partner with the Strategic Partnerships & Growth team to support enterprise and institutional partner acquisition
- Build and optimise the marketing funnel from awareness through application, booking, and retention
- Content & Communications
- Lead content strategy — blog posts, case studies, social media, email sequences, and partner‑facing collateral
- Manage PR and media relationships; position Caldera leadership as thought leaders in African PropTech and hospitality tech
- Analytics & Optimisation
- Define marketing KPIs and report on campaign performance, CAC, conversion rates, and brand awareness metrics
- Run experiments (A/B tests, landing page optimisation) and iterate based on data
- Team Building
- Hire, mentor, and manage marketing team members as the function scales
- Collaborate with product, engineering, and operations to launch new features and products with strong go‑to‑market support
What We're Looking For
Essential
- Proven Marketing Leadership (5–8 years)
- Track record leading marketing in a high‑growth startup, scale‑up, or agency environment — ideally in PropTech, hospitality, fintech, or consumer technology
- Multi‑Brand Experience
- Comfortable operating across multiple product lines or brands under one parent company; able to maintain distinct positioning while leveraging shared brand equity
- Digital‑First Marketer
- Deep expertise in performance marketing, SEO/SEM, social media (Instagram, LinkedIn, X, WhatsApp), and email marketing in the Nigerian market
- Data‑Driven Decision Making
- Comfortable with analytics tools (Google Analytics, Meta Business Suite, or equivalent) and able to translate data into actionable strategy
- Excellent Communicator
- Outstanding written and verbal English; able to craft compelling copy and present to stakeholders from interns to institutional partners
- Entrepreneurial Mindset
- Thrives in fast‑paced, resource‑constrained environments where you build the playbook as you go